HETA

Sales call coaching for data teams.

AI & softwareSeries AAustin, TX
Odds to close a Series B in 12 months49.1%Range 41%–57%
24 of 26 applicable signals known, medium confidence
0.0 today+15.4 30 days
Toss-up
+18.7 pts over the past 180 days
25%50%
Last roundSeries A, $21M
Led byS2G Ventures
Months since17
Total raised$27.3M
Headcount27
Founded2022

Factors

Factors are groups of signals that can contribute to a company’s success. Each is marked positive or negative for its odds. They’re indicators, not guarantees; together, and tested against real outcomes, they become predictive.

Founders50Neutral6 of 6 signals known
Traction46Neutral2 of 3 signals known
Hiring55Neutral4 of 5 signals known
Capital52Neutral4 of 4 signals known
Network64Positive3 of 3 signals known
Product52Neutral5 of 5 signals known

SignalValueEffect on odds
Network1 of 3 pushing up+0.42 net
Hiring1 of 5 pushing up+0.13 net
Product2 of 5 pushing up+0.06 net
Capital1 of 4 pushing up+0.05 net
Founders2 of 6 pushing up+0.00 net
Traction0 of 3 pushing up−0.11 net

1 signal doesn’t apply to AI & software companies at Series A and isn’t counted.

Connect your CRM, score your own pipeline and test the signals your team believes in. The ones that hold up feed your Venture Decision Model.

Bring it to your fund