KELF
Credit underwriting for trades businesses.
Odds to close a Series C in 12 months41.7%Range 36%–47%
23 of 24 applicable signals known, high confidence
0.0 today0.0 30 days
Toss-up
+8.0 pts over the past 180 days
Last roundSeries B, $15M
Led bySequoia
Months since7
Total raised$44M
Headcount32
Founded2024
Factors
Factors are groups of signals that can contribute to a company’s success. Each is marked positive or negative for its odds. They’re indicators, not guarantees; together, and tested against real outcomes, they become predictive.
Founders52Neutral6 of 6 signals known
Traction49Neutral3 of 3 signals known
Hiring55Neutral4 of 4 signals known
Capital58Positive3 of 4 signals known
Network55Neutral3 of 3 signals known
Product51Neutral4 of 4 signals known
SignalValue
Capital2 of 4 pushing up+0.23 net
Network1 of 3 pushing up+0.13 net
Hiring1 of 4 pushing up+0.13 net
Founders3 of 6 pushing up+0.07 net
Product3 of 4 pushing up+0.04 net
Traction0 of 3 pushing up−0.02 net
3 signals don’t apply to Fintech companies at Series B and aren’t counted.