KELA
Credit underwriting for trades businesses.
Odds to close a Series B in 12 months50.6%Range 45%–56%
25 of 25 applicable signals known, high confidence
0.0 today+22.3 30 days
Toss-up
+20.2 pts over the past 180 days
Last roundSeries A, $27M
Led byNotation
Months since13
Total raised$29.4M
Headcount34
Founded2022
Factors
Factors are groups of signals that can contribute to a company’s success. Each is marked positive or negative for its odds. They’re indicators, not guarantees; together, and tested against real outcomes, they become predictive.
Founders48Neutral6 of 6 signals known
Traction48Neutral3 of 3 signals known
Hiring55Neutral5 of 5 signals known
Capital59Positive4 of 4 signals known
Network71Positive3 of 3 signals known
Product53Neutral4 of 4 signals known
SignalValue
Network1 of 3 pushing up+0.61 net
Capital2 of 4 pushing up+0.26 net
Hiring1 of 5 pushing up+0.13 net
Product3 of 4 pushing up+0.09 net
Traction0 of 3 pushing up−0.05 net
Founders1 of 6 pushing up−0.05 net
2 signals don’t apply to Fintech companies at Series A and aren’t counted.